Needleman Adds EVP

Bob Needleman, in recognition of his contributions to new-business wins in the past six months, has been promoted to the new position of executive vice president at Ryan Drossman/MARC USA.
Needleman already shares the co-creative director title with the shop’s vice chairman, Neil Drossman, and will continue in that capacity.
Drossman had cited Needleman’s efforts in the New York agency’s recent wins, including Cantor Fitzgerald,, Rheingold, and Gym Source, which are accounts worth about $35 million in total. The New York office, a division of MARC USA, has about 70 employees and annual billings of $100 million.
“He’s been vital to helping us in these wins,” Drossman said. “You just can’t miss his energy, enthusiasm and talent.”
Before joining the agency in August, Needleman, 45, was creative director and partner at Needleman Pilla for four years, and had also served on the board of directors of the former Lintas from 1991-93.
“This agency has a tremendous future and I think I can bring a lot to the creative department,” Needleman said. “We’re hoping to bring the agency to a new creative level.”
Needleman has held senior creative positions at Scali, McCabe, Sloves, New York, where he helped create the “We answer to a higher authority” campaign for Hebrew National in 1975, as well as “The tape that lasts as long as the legend” campaign for Maxell in the early 1980s.
Needleman has also worked at Lord, Dentsu & Partners, the former TBWA Advertising and Altschiller Reitzfeld, all New York.