Needham, FCB Compete for Midas Ad Business

Foote, Cone & Belding and DDB Needham, both in Chicago, are preparing creative presentations for Midas International later this month as finalists for the company’s $25 million national account.
After reviewing credentials and capabilities presentations, Chicago-based Midas last week eliminated Euro RSCG Tatham and Cramer-Krasselt, both in Chicago, from the competition.
The winner, expected to be selected by the end of this month, will pick up Midas’ national creative account in addition to media planning and buying duties.
Incumbent J. Walter Thompson in Chicago resigned the account in May, citing a conflict with its Ford business.
–Trevor Jensen