N.E. Coffee Revamps Web Site

BOSTON The New England Coffee Co. said it has launched a redesigned corporate Web site designed and developed by independent i-shop Boston Web Design here.

In addition to touting the client’s flavors and blends to a consumer audience, the site (newenglandcoffee.com) allows business owners and resellers to review information about New England Coffee products and programs, and request artwork for promotional materials.

“We were seeking a new Web site that provided the necessary information while evoking a nostalgic feeling,” said James Kaloyanides, president and COO of the Malden, Mass.-based client, in a statement. “The warm, colorful color palette helps portray a comfortable New England feel throughout. We are extremely pleased with the final product.”

Other features of the new site include coffee nutritional information, recipes and online coupons.

Boston Web Design specializes in creating and updating sites. In addition to New England Coffee, other recent projects include sites for storage products firm GlassHouse and IT consultancy Darwin Partners.

—Adweek staff report