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DALLAS Omnicom Group’s GSD&M was awarded Norwegian Cruise Line’s branding work after a review, the agency said. The value of the account is estimated at $25 million.
Other finalists in the review were Dallas independent The Richards Group and WPP Group’s Landor Associates of San Francisco.
GSD&M of Austin, Texas, will be responsible for distinguishing NCL from its competition, emphasizing the cruise line’s reputation as an innovator, the client said.
“We were looking for a company that could propel our brand forward in a category characterized by sameness,” said Andy Stuart, executive vice president of marketing, sales and passenger services for NCL.
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