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ATLANTA The North Carolina Lottery has selected Howard, Merrell & Partners to handle its $8 million advertising account but has not yet signed a contract with the shop, the lottery said.
The Interpublic Group shop in Raleigh, N.C., was one of four North Carolina shops to respond to the lottery’s request for proposal. The other three were independent Wray Ward Laseter of Charlotte, N.C., independent Douglas Displays, also in Charlotte, and IPG’s Mullen in Winston-Salem, N.C.
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