NBCU Shorts: Branding in Six Minutes

NBC Universal has wrangled millions of viewers into watching long commercials

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Ever watch a six-minute commercial? By choice? Neither have we. And yet, through its branded digital shorts, NBC Universal has wrangled millions of people into doing exactly that.

Viewers catch NBCU’s brand-centric digital programming on Netflix, Hulu, iTunes, NBC’s Web properties, and TV on demand. What’s more, it’s offering up demographic data and taking surveys that show users are nearly seven times as likely to recall a brand after watching an NBC-produced short than any other kind of digital ad experience, the Insight Express-run surveys show.

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