NBCU Names Ad Sales Chiefs

NEW YORK Michael Pilot, most recently president and CEO of the Equipment Finance Group, a unit of GE Commercial Finance, is the new NBC Universal president of ad sales, replacing Keith Turner, who is leaving the company. At the same time, Edward Swindler, evp of NBC Universal Television Group, was promoted to the newly created position of chief operating officer of the sales division.

The pair was named today as part of a number of executive changes and expansion of duties following the departure of Turner, as well as Randy Falco, president and COO of NBC Universal Television Group, and David Zaslav, president of NBCU cable and domestic television and new media distribution.

Jay Ireland, president of NBCU TV stations and network operations, will add oversight of Telemundo, network affiliate relations and NBC network operations, areas previously overseen by Falco. Ireland also will be responsible for domestic first-run syndication of TV programming, previously overseen by Zaslav. Ireland reports to Jeff Zucker, CEO of NBC Universal Television Group.

Marc Graboff, president of NBC Universal Television West Coast, will take on additional responsibilities overseeing domestic TV distribution. Additional changes to functions previously overseen by Zaslav will be announced at a later date.

As part of the reorganization, the Telemundo stations group will now report to Don Browne, president of Telemundo Network.

John Eck, president of Media Works and chief information officer of NBC Universal, will now report to Bob Wright, vice chairman of General Electric and chairman and CEO of NBC Universal. Eck’s responsibilities include information technology, television and studio facility operations, engineering and real estate across all TV and cable properties. Bruce Campbell, evp of business development at NBC Universal, will also report to Wright. Both Eck and Campbell previously reported to Falco.

NBCU said under Pilot, who has been a GE executive since 2002, the GE equipment and finance group increased its assets by more than 50 percent to $25 billion and doubled its net income to nearly $500 million.