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With the debate over healthcare dominating the nation’s attention, NBC Universal unveiled a new marketing initiative today called “Healthy at NBCU,” aimed at connecting consumers, employees and advertisers with an array of health and wellness content.
Women@NBCU, the network’s specialty marketing unit, is coordinating the effort.
The health initiative, unveiled at a New York breakfast gathering today, will provide marketers one-stop shopping for health and wellness content across multiple NBCU assets including Today and Biggest Loser on NBC; Dance Your Ass Off on the Oxygen cable network; and the women’s focused iVillage, which is developing a new microsite devoted to health-related issues.
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