Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Subaru is back as a major sponsor of NBC’s “Green Week” (Nov. 14-21), but with a twist—this year the network created and produced the company’s new ads running in the campaign, for which Subaru is said to be spending more than $10 million. Neither the network nor Subaru would confirm that figure, however.
The new ads feature Subaru owners who bought the car brand’s vehicles in part due to what they believe is the carmaker’s outstanding position on environmental sustainability, the key theme of the NBCU’s “Green Week.”
According
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in