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NBC Universal has rolled out its latest stab at branded entertainment with a series that revolves around an understanding American Family Insurance agent.
The brand, along with Mindshare Entertainment, worked with NBCU Digital Studio to develop the series, “In Gayle We Trust.” The short-form vehicle marks American Family’s first stab at branded entertainment.
The idea, according to Telisa Yancy, American Family’s advertising director, is to drive home the brand positioning that its agents are trusted advisors woven into the fabric of the community.
“We built a wish list based on telling key stories,” she said.
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