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NEW YORK Toyota said today it has reached an agreement with NBC under which the broadcast network will guarantee a specific level of viewer engagement for its television programs.
NBC becomes the first broadcast network to offer advertisers guarantees based on engagement. Court TV has done some deals on the cable side based on viewer-engagement guarantees.
The viewer guarantee will be tracked by using TV engagement scores supplied by IAG Research.
“Toyota places a premium on working with media outlets that are committed to accountability,” said Kim McCullough, Toyota corporate manager, marketing communications.
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