NBC Sticking With Media Incumbents

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

LOS ANGELES — After a review that included both incumbents and several other undisclosed shops, NBC has decided to keep its media buying business at its two current media shops, independent Horizon Media, New York and L.A.; and Bcom3’s MediaVest, New York.

The client’s tv advertising, mostly “on-air” spots running on its own networks, and creative, is handled in-house.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in