Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
LOS ANGELES — After a review that included both incumbents and several other undisclosed shops, NBC has decided to keep its media buying business at its two current media shops, independent Horizon Media, New York and L.A.; and Bcom3’s MediaVest, New York.
The client’s tv advertising, mostly “on-air” spots running on its own networks, and creative, is handled in-house.
“We’ve extended our contracts with our two vendors and we’re very happy with both of them,” said Tina Curran, vp/media for NBC’s in-house shop, the NBC Agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in