On NBC Show, Nissan Product Is 'Hero'

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NEW YORK NBC has inked a comprehensive multiplatform marketing deal with Nissan, through its media agency OMD, involving the second season of the network’s hit drama Heroes.

The deal encompasses product integration, off-channel platforms, wireless applications, traditional TV commercials and on-air and online sponsorships.

The campaign will begin with the season premiere of Heroes this fall, which will be exclusively sponsored by Nissan.

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