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NBC is turning to the place-based video medium to promote its freshman comedy, Community. On Friday (April 23), the TV network will air a special broadcast of the comedy on indoorDIRECT’s Restaurant Entertainment Network, preempting theBITE, indoorDIRECT’s regularly scheduled programming.
The lunchtime broadcast will air at 12 p.m. (as well as PT) in select Wendy’s, Denny’s, Arby’s, Carl’s Jr., Hardee’s and McDonald’s restaurants, targeting more than 500,000 lunchers.
“Digital networks have terrific potential for branded promotion and special events.
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