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A day after remaining silent on the issue, NBC said today it would not allow a spot in the upcoming Super Bowl with multiple advertisers.
Yesterday, ad agency Cesario Migliozzi, Los Angeles, said it was discussing a plan with the network in which the firm would pool eight advertisers to jointly buy at least one of the remaining Super Bowl spots.
Throughout the day yesterday, the network declined to comment on the proposal, which would have been a first, according to CM’s research.
But today, Seth Winter, svp, sports and Olympics sales at the network, said the co-op spot would not be allowed.
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