NBC, NFL Have Faith in Hill

Taking the phrase “You gotta have faith” to heart, NBC Sports said today that Faith Hill will star in a campaign for Sunday Night Football and, for the second season, will perform the opening theme during the 2008 season.

Spots featuring Hill, a five-time Grammy Award-winner and multiplatinum recording artist, will break Aug. 3 during NBC’s coverage of the Pro Football Hall of Fame Game between the Indianapolis Colts and Washington Redskins. The spot sees a group of NFL stars preparing and then serving pregame snacks for Hill and her and her girlfriends. The players include Dwight Freeney, Bob Sanders, Tony Gonzalez, Torry Holt and Ray Lewis.

The ads, via The NBC Agency, Universal City, Calif., will run through August during the network’s coverage of the Summer Olympics.

“I’m a huge football fan and I love being part of the Sunday Night Football family. The promo piece is one of the funniest things I have ever seen,” Hill said in a statement. “Fans will be in for a real treat getting a glimpse of these guys in the kitchen. We had a blast!”

Hill’s “Waiting All Day for Sunday Night” begins Sept. 7 prior to NBC’s first regular season Sunday Night Football broadcast of 2008, which will feature the Chicago Bears visiting Peyton Manning and the Colts. The theme will continue every Sunday night throughout the NFL season on NBC. Hill’s song, which is set to Joan Jett’s, “I Hate Myself for Loving You,” was also used by NBC Sports last season.