NBC, MTV Team for Action Sports Tour

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK NBC and MTV have formed a venture to jointly operate and expand the Action Sports Tour, a series of extreme events that features competitions in skateboarding, BMX and freestyle motocross and, later this year, snowboarding and other winter sports.

NBC, which had been the sole owner of the tour, sold a nearly 50 percent interest to MTV for an undisclosed sum. NBC bought out its previous partner, Live Nation (which held a 45 percent stake,  for an estimated $20 million last year.

PepsiCo’s

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in