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NEW YORK The broadcast prime-time upfront marketplace is moving at a steady, methodical pace today, with five of the six networks writing significant business.
ABC has sold virtually all of its upfront inventory, CBS has written about one-third of its for-sale inventory, as has sibling network UPN, which is being sold in conjunction.
The WB is also near the one-third mark in selling its prime-time inventory, and Fox was beginning to write business. Only NBC has not written any upfront business, according to media agencies and industry sources.
ABC
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