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Agency executives are hailing NBC’s decision last week to break network TV’s long-standing taboo against hard-liquor ads.
“Every liquor advertiser is going to be looking at their budget [now] to see how they can shift into broadcast television,” said media consultant Valerie Mueller, former svp/group print director for MediaCom.
NBC’s ban ended last weekend on Saturday Night Live, with a drunk-driving public-service spot sponsored by Guinness/UDV’s Smirnoff Vodka. The work was created by West Hill Partners, New York, and Glover Park Group, Washington, D.C.
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