NBC Falls Off the Wagon

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Agency executives are hailing NBC’s decision last week to break network TV’s long-standing taboo against hard-liquor ads.

“Every liquor advertiser is going to be looking at their budget [now] to see how they can shift into broadcast television,” said media consultant Valerie Mueller, former svp/group print director for MediaCom.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in