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NBC has hired a New York-based communications-strategy and crisis-management agency to help cope with mounting opposition over its decision to carry hard-liquor ads.
Sources said the shop is Shepardson Stern + Kaminsky, which focuses on corporate communications, marketing and research services.
The firm’s officials could not be reached; NBC executives were not available for comment on the hiring or what the shop may be counseling on.
However, experts who specialize in crisis management said NBC should get other networks on board and have one standard for all liquor ads.
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