NBC Beijing Ad Sales on Track to Set Record

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NEW YORK With eight months to go before the competition begins, NBC is striving to break at least one record of its own leading up to the Beijing games: ads sold for two consecutive weeks of Olympics programming.

And the network is well on its way. It has sold “a little over two-thirds” of the inventory it intends to sell in its coverage, according to Seth Winter, svp, NBC Sports and Olympics sales and marketing.

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