NBC Adds Originality To Summer

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NEW YORK — NBC hopes to ward off the viewer apathy that is typical of the summer months with a batch of prime-time offerings that won’t make it on the air any other way.

The Peacock Network, owned by General Electric Co. (GE), said Tuesday it intends to air a prime-time summer schedule consisting of one-third original programming. NBC made the announcement just two days after HBO aired the season finale of its popular “Sopranos” program and as the cable network gears up to air summertime series that have garnered critical acclaim.


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