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A knee injury may have sidelined the NBA’s Ja Morant from the playoffs, but the Memphis Grizzlies point guard will continue to be front and center in a new campaign for Beats by Dre.
The music video-style spot, featuring an original song from Lil Baby written especially for Morant, originally dropped on TV last weekend. It will run on digital platforms such as Bleacher Report, NBA and Twitter, in addition to an ongoing social push on TikTok, Instagram and other channels.
Morant,
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