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NEW YORK Kevin Garnett shoulders a burden in a new adidas TV spot, which broke on Monday.
The ad, by 180/TBWA and TBWA\Chiat\Day in San Francisco, shows the Minnesota Timberwolves’ Garnett walking down a Minneapolis street in his new KG adidas basketball shoes, as people run up and jump onto his shoulders until he is carrying a crowd. It was directed by Biscuit Filmworks’ Noam Murro. Thirty- and 60-second versions are playing on network and cable stations.
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