NBA Star Anthony Davis Chips In on Designing a Sneaker as Ruffles' Creative Partner

Athlete's new shoe uses the colors of the snack's packaging

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At a press event today at the NBA Store in New York City, Ruffles, the potato chip brand, announced that it’s entered a “Chip Deal” with reportedly the newest member of the Los Angeles Lakers, Anthony Davis, “to develop bold new products and transformational fan experiences.”  

Who knew potato chips could be so filled with corporate-speak?

The six-time NBA All-Star will serve as a creative partner to the PepsiCo brand, and also introduced a Ruffles-inspired shoe, dubbed The Ruffles Ridge Tops, in collaboration with Nike and luxury shoemaker Dominic “The Shoe Surgeon” Chambrone.

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