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Twitch’s CMO Kate Jhaveri is taking her talents to the NBA, stepping into the league’s chief marketing role, replacing Pam El (a former Adweek 50 recipient), who retired last year.
According to an announcement, Jhaveri will run point on all marketing operations for the NBA, NBA G League (which is a league sponsored by Gatorade) and NBA 2K League, including campaigns and brand messaging across all platforms.
Since Jhaveri doesn’t start until mid-August, she was not available for comment.
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