NBA Marketing Mantra: Think Globally, Act Locally

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The NBA is putting on a full-court press to bring its product to fans and consumers worldwide. This season, NBA games and programming will be seen in 215 countries and territories, with an all-time high of 164 international broadcasts in 43 languages reaching an audience of more than 3.1 billion people.

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