It's Not NBA All-Star Weekend Without the Marketing

NFTs, nostalgia and video games abound as basketball's best gather in Cleveland

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The National Basketball Association and the brands in its orbit descend upon Cleveland this weekend for the NBA All-Star Game and its associated events. Here’s just a sample of what’s going down in C-town.

Nothing But NFT

Dapper Labs, the company behind NBA Top Shot, is auctioning 30 team-based NFTs as part of its NBA All-Star VIP Pass NFT Auction and Giveaway. However, those tokens give fans an extremely fungible VIP pass to multiple events at the next five NBA All-Star Weekends.

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