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With the National Basketball League (NBA) celebrating its 75th anniversary this year, the league has released a global campaign voiced by award-winning actor Idris Elba to promote itself to the world.
Created by Translation LLC and directed by Emmanuel Adjei, the 60-second spot, “That’s Game,” features an original score from Oscar-winning producer Jon Batiste and has been translated into 19 different languages.
While Elba’s narration will play internationally, in non-English speaking countries, local celebrities such as Teddy Riner (France), Aron Piper (Spain) and Fedez (Italy) will narrate the spot in their native language.
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