NBA 2K's New Star-Studded Ad Goes Beyond the Court and Deep Into the Neighborhood

CP+B L.A. takes its game to the streets


Won’t you be my neighbor, Kyrie Irving? How about you, Paul George and Isaiah Thomas? Would you be mine? Could you be mine?

Those three big-time ballers, plus seven more NBA stars, pop up around an otherwise typical city neighborhood in CP+B L.A.’s fun launch film for the latest version of NBA 2K, which drops Sept. 19.

In this ZIP code, you run into league royalty virtually anywhere—at the barber shop, tattoo parlor, used record and CD emporium … even the local basketball court.

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