How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar—Adweek’s Grand Brand Genius honoree for 2021—unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth paradigm.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in