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LOS ANGELES Clients looking for the elusive young male are following them to where they play, at college campuses and malls, said Antonio Capretta, president of Game Live Events.

The Sausalito, Calif.-based company tours with a 50-screen kiosk of consoles to attract game samplers at venues such as the Mission Valley, Glendale Galleria and Ontario Mills malls in California.

“We had our biggest year ever,” said Capretta, whose company is in its third year. Some 75,000 gamers, averaging 21 years old, sampled the wares of Electronic Arts, Rockstar, Ubisoft and Midway and participated in the EA Madden Challenge tournament, he said.

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