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LOS ANGELES Pharmavite’s $20 million account review for Nature Made vitamins goes to final presentations the first week of November, according to sources.
Finalists include independent Mendelsohn/Zien Advertising and WPP Group’s Ogilvy & Mather, both in Los Angeles, and WPP’s Grey and Y&R, both in San Francisco.
According to a source, the client wants an agency to portray it as a company “with a powerful brand that connects with consumers both on a rational and emotional level.”
“They
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