Natural Selection: Chobani to TDA

BOULDER, COLO. AgroFarma’s Chobani Greek Yogurt has tapped independent TDA Advertising & Design here as its first lead agency following a review.

New work from TDA breaks in August, using mainly non-broadcast media in an effort to reach active, health-conscious adults. The promotional budget was not disclosed.

Doron Stern, client vp, marketing, said TDA’s ability to leverage “a regional-size budget into a national presence” led to the shop’s selection.

Indeed, the agency of late has become increasingly adept at fashioning more from less, crafting memorable work for smallish clients like FirstBank, Titus Bicycles and Pizza Inn.

TDA cd Jonathan Schoenberg noted: “At first Chobani was only going to consider New York shops, and we weren’t even going to be in the pitch. But after an informal meeting they decided that the right chemistry was stronger than a couple of time zones.”

The client is based in New Berlin, N.Y., and has thus far had a presence mainly on the East Coast.