NATPE Reaches Out to Agencies

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Aiming to form stronger relationships with ad agencies, the National Association of Television Program Executives promises greater interaction between its members and shops at its 2002 conference. Jon Mandel, co-managing director/ chief negotiating officer of MediaCom, will chair conference events.

He will host the Chairman’s Roundtable, a discussion with adver tisers and shops that focuses on how sales executives and media buyers can work more efficiently together and identify ways to secure ad dollars.

This is the first time NATPE, which represents the TV broadcasters, is creating outreach programs to a particular industry, said Bruce Johansen, NATPE president and CEO.

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