Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
As marketers, our roles have evolved dramatically over the past five to 10 years. We are no longer marketers in the traditional sense of simply message and media, but in an expanded role that includes targeting, advanced analytics, customer experience, machine learning, artificial intelligence and more. Throughout that time, however, one role marketers have continued to embrace is that we are often the heartbeat of our company, the emotional manifestation of our brand to the world.