Nationwide Unveils 'World's Greatest Spokesperson in the World'

The brand, which had run a well-received 2007 Super Bowl ad that showed Kevin Federline as a fry cook dreaming of his glory days, shifted gears after that with a more serious campaign themed “I am,” which featured Nationwide’s agents talking up the company’s services. Now, the company’s ads are aiming for humor again with a campaign called “The World’s Greatest Spokesperson in the World.”

The effort, via McKinney (which picked up the account from TM Advertising in 2009), shows the spokesman returning after a lengthy hiatus in the woods, where he’s grown a thick beard.