Nationwide Taps Maine Agency for 'Brand Audit'

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Nationwide Insurance has enlisted a Maine marketing agency to undertake a “brand audit” of the company’s advertising and marketing programs.

Via has its headquarters in Portland Maine, but runs an office in Nationwide’s hometown of Columbus, Ohio. The shop will be called on to evaluate the effectiveness and efficiency of all facets of Nationwide’s initiatives, said John Coleman, Via’s CEO.

Nationwide spent more than $20 million on advertising in 2000 and nearly $10 million through August of this year, according to CMR.

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