Nationwide Keeps Universal McCann for Creative

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Nationwide has opted to stay with incumbent media shop Universal McCann, a unit of Interpublic Group, after a seven-month review, the client confirmed today.

The insurance company spent $210 million in major measured media in 2008, according to Nielsen.

MediaCom, owned by WPP, was the other finalist for the business.

In addition to UM’s previous media buying duties, which included national and spot TV and radio, Nationwide said UM would now also handle print and out-of-home media.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in