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Insurance giant Nationwide has parted ways with its creative agency of record, McKinney, after nearly seven years.
"Nationwide works with a number of creative agencies to support our business needs," a client spokesperson told Adweek. "We recently informed McKinney of our intent to move in another direction regarding our creative work. We wanted to give the agency as much notice as possible so it could plan accordingly. McKinney has been a valued partner for nearly seven years, playing a critical role in the successful development of the 'Join the Nation' campaign that launched in 2012.
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