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Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review.
MRY has in the past worked on a project basis with National Grid on the brand's website. The agency beat out R/GA and Sapient for lead digital duties on the business.
National Grid spent some $3.8 million across U.S. media in 2012, but only some $60,000 on paid search and online display, according to Kantar estimates. Most of its spending was split between newspapers and radio.
Gardner Nelson + Partners handles the brand's traditional creative work, as well as its media buying.
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