National Assignment Is a First for Fareed & Co.

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Victorious in ‘Friendly Shootout’ for Motorola’s Hotel Guest Aid
ATLANTA–Fareed & Company, a hospitality industry specialist, was victorious in a “friendly shootout” last week with Yesawich, Pepperdine & Brown of Orlando, Fla., to win its first national account.
The three-year-old Virginia Beach, Va., agency will launch a new hotel and hospitality product line from Motorola’s Wireless Security and Tracking Systems Group.
“This is a turning point for the agency,” said company president John Fareed. “We were exhilarated just being invited to compete against our staunchest competitor, but to win is a huge victory for us.”
Motorola’s new communications device allows hotel guests to contact the front desk if they have difficulties getting into their rooms.



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