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LOS ANGELES–In a move to encourage the public to fly again, National Airlines on Wednesday launched a campaign announcing $1 outbound fares for round-trip travel, which will be donated to the families of the flight crews who perished last week during last week’s terrorist attacks.
Created by National Airlines agency E. B. Lane Marketing Communications in Phoenix, Ariz., the campaign includes print, online and radio ads. Daily newspapers and trade publications are being asked to run the ads at little or no cost.
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