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HOW THE REPORT CARDS WORK
This year, Adweek tried to make the grading process among agencies more equitable. We graded multiple-office, national and international agencies with billings of more than $500 million as peers. Comments on regional offices of a national or multinational agency appear in the national report card. Regional agencies are judged in the regional sections.
To measure the U.S. performance of full-service agencies, we used the following criteria. Grades are based on dollar increases and percentage gains.
Overall billings.
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