National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO

Ivan Heredia is focused on expanding the youth group's ecommerce and digital platforms

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Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO.

Heredia, a member of the Adweek Innovators Council and a 2019 Brand Innovator, begins his new role on March 1. He succeeds Artis Stevens, who left National 4-H after nearly seven years in November to become CEO of Big Brothers Big Sisters of America in January.

Heredia brings more than two decades running marketing for major kids-oriented media and entertainment brands.

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