National 4-H Council Hires Former Disney, ViacomCBS Marketing Leader as Its New CMO

Ivan Heredia is focused on expanding the youth group's ecommerce and digital platforms

Ivan Heredia photo
Ivan Heredia succeeds Artis Stevens, who left National 4-H after nearly seven years in November. National 4-H Council

Ivan Heredia is bringing his kids media expertise to the National 4-H Council as its new svp and CMO.

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@davidakaplan David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.