A Nation Divided? Not So When It Comes To Brands

Chicago Conventional wisdom has it that we live in an America bitterly divided into opposing camps: the “red states” and the “blue states.” But in many cases, those camps are remarkably like-minded when it comes to their attitudes about brands, according to a survey commissioned by WPP Group’s J. Walter Thompson that is set to be released this week.

People who live in blue states—those with more heavily urban populations and which fell in Democrat John Kerry’s column—do have a greater predilection toward technology brands, while the red states—those in the heartland and the South, won by President Bush—lean favorably toward more familiar and traditional brands, according to Marian Salzman, a freelance strategist who oversaw the survey.