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McKinney & Silver has won Nasdaq’s $30 million marketing account.
McKinney in Raleigh, N.C., a member of the Havas Group, defeated J. Walter Thompson and Bouchez Kent + Co., both in New York, for the stock exchange’s business.
In the review, conducted by Richard Roth Associates in New York, Nasdaq limited itself to agencies whose parent companies are listed on the tech-heavy exchange.
Incumbent Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York was eliminated by the client before the final round of the competition.
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