Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

Acceleration Nation program focusing on STEM


To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting Acceleration Nation, its educational program dedicated to science, technology, engineering and mathematics, or STEM, initiatives.

The ad, created with agency 77 Ventures, features whiz kids in lab coats teaching a classroom full of Nascar drivers, including Austin Dillon, about the science behind Nascar’s speed.

The Acceleration Nation program includes Nascar-themed math and science learning materials used in classrooms around the country that were created in partnership with Scholastic.

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