Nascar Taps 14-Year-Old Director for New Ad, Stepping Up Efforts to Attract Younger Fans and Promote Education

Acceleration Nation program focusing on STEM

To attract the next generation of racing fans, Nascar went to the source. It hired 14-year-old director Amelia Conway to direct a new ad promoting Acceleration Nation, its educational program dedicated to science, technology, engineering and mathematics, or STEM, initiatives.