Nascar Performance Network Names Makos

DALLAS Makos Advertising, Marketing & Design has been awarded advertising chores for the Nascar Performance Network, the shop said.

The Austin, Texas-based agency won creative and media duties following a review against undisclosed national contenders. The network, an initiative of Nascar’s automotive aftermarket division, enables automotive body shops and repair facilities to be associated with the sport.

Makos is charged with introducing the network to consumers and potential members of the program. Technicians do not have to meet specific standards to participate in the network; rather, the program is designed to be a branding effort that any auto facility can join, according to shop representative Stuart Wade. Members are listed on Nascar’s Web site.

Makos broke a national print campaign targeting technicians in June publications including Motor Age, Motor, Brake & Front End and Underhood Service.

The shop said it will handle broadcast, point-of-purchase and collateral material in the future for the network.

“We’re delighted Nascar tapped Makos over strong competition,” shop president Mark Turner said. “This is a very significant piece of business for us. As with Dell Refurbished and Seiko Instruments before, any time we have the opportunity to execute national accounts, it’s obviously a big moment.”

Billings are undisclosed.

Nascar’s corporate advertising is handled by WPP Group’s Young & Rubicam in Chicago. The Charlotte, N.C.-based client spent $10 million on advertising last year, according to TNS Media Intelligence/CMR.