Nascar Performance Network Names Makos

DALLAS Makos Advertising, Marketing & Design has been awarded advertising chores for the Nascar Performance Network, the shop said.

The Austin, Texas-based agency won creative and media duties following a review against undisclosed national contenders. The network, an initiative of Nascar’s automotive aftermarket division, enables automotive body shops and repair facilities to be associated with the sport.

Makos is charged with introducing the network to consumers and potential members of the program. Technicians do not have to meet specific standards to participate in the network; rather, the program is designed to be a branding effort that any auto facility can join, according to shop representative Stuart Wade.