Infographic: How Nascar Is Driving Efforts to Become More Diverse

The motorsport is seeing more female fans and women in the C-suite

illustration of cars racing
Each Nascar Cup Series event draws 1.2 million female TV viewers. Carlos Monteiro

Nascar is making an effort to be more diverse at all levels.

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This story first appeared in the Feb. 24, 2020, issue of Adweek magazine. Click here to subscribe.
@koimtv ko.im@adweek.com Ko Im is the community editor at Adweek and co-host of Adweek's podcast Yeah, That's Probably an Ad.
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